Case Study: Scaling an E-Commerce Health Brand to 880+ Orders & 14.9L+ BDT Revenue via Meta & TikTok Ads

Case Study • Performance Marketing

Scaling Health & Wellness to ৳14,91,088 Revenue

Conversion-Engineered Landing Page + Meta & TikTok Multi-Channel Strategy

৳14.9L+

Total Revenue

880+

Verified Orders

11.45x

Peak ROAS

$1.18

Lowest CPP

1. Project Overview & Target Niche

In this local e-commerce project executed by Socialmency, we managed end-to-end performance advertising and built custom single-page sales funnels for a health supplement line in Bangladesh. The challenge was to keep acquisition costs low while scaling volume across multiple paid traffic channels.

    Industry: Health, Wellness & Herbal Dietary Supplements
Platforms: WordPress (CartFlows), Meta Ads Manager, TikTok Ads Manager
Core Deliverables: Single-page conversion funnel, UGC video ad creatives, audience testing, and direct COD order automation.

  

Brand Presence: Official Facebook page setup with verified branding & direct customer chat channels.

Social Synergy: Dedicated TikTok profile utilizing native content hooks to drive search-based traffic.

2. Landing Page & Funnel Architecture

Traditional multi-page checkouts suffer high abandonment in local e-commerce. We engineered a fast-loading single-product landing page built around direct visual storytelling and friction-free Cash-on-Delivery checkout:

Clear Value Hierarchy: Outlined primary health benefits, Japanese formulation credentials, and authentic product shots.
Fast Checkout Integration: Minimal single-step form capturing Name, Full Address, and Phone Number without login barriers.
Bundle Pricing: Multi-pack discounts displayed prominently to increase average cart value.

Proof 1: Custom WordPress landing page layout designed specifically for high-converting direct orders.

CartFlows Analytics: 880 Orders & 14.9L Revenue

Proof 2: Funnel Analytics — 101,492 Total Visitors generated 880 Direct Orders totaling ৳1,491,088 BDT Revenue.

3. Meta & TikTok Ad Campaign Breakdown

Our advertising strategy paired Meta’s deep behavioral targeting with TikTok’s viral discovery feed:

A. Meta Ads Strategy (High ROAS & Scale)

11.45x ROAS Campaign: 50 purchases generated at an ultra-low $1.18 Cost Per Purchase.

Scale Campaign: 102 purchases generated on a $25/day budget with $1.52 Cost Per Purchase (82K+ Impressions).

Broad Audience Test: 27 purchases maintained at stable acquisition cost across 50K+ impressions.

Consistent Delivery: High-intent conversion testing ensuring steady daily order volume.

B. TikTok Ads Strategy (Viral Discovery & Conversions)

Viral Top-of-Funnel: 272,600 Impressions delivering 54 website conversions at 188.29 BDT cost per result.

Optimized Conversion: 18 conversions achieved at 148.91 BDT cost per conversion with low CPC (3.04 BDT).

4. Key Drivers Behind the Growth

1. Frictionless COD Checkout: Replacing standard multi-step carts with a focused single-page layout increased total checkout completion rates.

2. Continuous Creative Refreshing: Rotating hooks and video ad angles kept acquisition costs between $1.18 and $1.52 throughout active scaling phases.

3. Multi-Platform Synergy: Leveraging both Meta and TikTok diversified lead sources and minimized reliance on a single traffic channel.